The use of referrals is one of the cheapest
yet among the most productive and convenient strategies of marketing that
chiropractors use to gain new patients. The growth of any business is
determined by the growth rate of clients, says Dr Moe Pisciottano. The use of a pro-adjuster for spine treatment is so effective that when a
patient completes the therapy they may not need these services again for a long
time. This therefore means that a chiropractor needs a constant flow of new
patients if the business will continue running. Referrals are most effective in
bringing new patients. However, despite these benefits gotten from referrals,
it is not without challenges either when doing it or after doing it.
Assumption
of formal marketing
There is the risk of thinking that that is
marketing enough. Referrals are just an informal way of telling people of your
existence and your ability to solve given problems in this case spine and joint
problems. This should not prevent you from carrying out formal advertisement to
enable you to reach wider markets. Formal marketing is important as it adds
value and strength to your services as it acts as the stamp of they have been
hearing.
If
not careful it is easy to lose patients
Referral is a very good way to advertise
your services cheaply but can also be used to kill your business as quickly. If
as a chiropractor you do not flow up what is spreading, you may find yourself
closing down because the referral
spreading instead of marketing , it is spreading wrong information about you or
the information reaching the potential patient is so distorted that it has lost its original purpose.
For referral to work for you successfully
it is important to follow up and also it is important to take time to train
some people who you are sure about what they are spreading, advises Dr. Maurice Pisciottano.
No comments:
Post a Comment