Testimonials are done in many forms and a
chiropractor can choose the type of testimonial they would like to use based on
their audience and what they aim to achieve. The use of a pro-adjuster for mechanical motiontherapy to treat spine related and joint problems is one that patients are
recommended to adopt. The challenge in this is that if they do not know of its
existence or where they can get this treatment makes it difficult to use it
even though they would want to. Below are some of the various types of
testimonials that one can use and to which audience
Written
testimonials
This is commonly known as the biography. In
this document contains the information about the chiropractor, his/her
background information as regards their practice, achievements, challenges and
the services they provide. This kind of testimonial is appropriate for patients
in the facility and is mostly put in the waiting bay for them to read as they
wait for their turn.
Video
recording
Testimonials are more effective if a
chiropractor records a willing patient to tell of the services he/she provides.
Before embarking on this task you need to spot the patient you will use for the
recording. You need to approach the politely and request their consent to allow
you to take a video of them being treated and also how they will explain how
the treatment is done as was done to them. It is most appropriate for social
media distribution and also in the facility halls for patients to watch.
Audio
recording
This type of testimonial is appropriate
when you are targeting a particular community who most probably already know
about you and you only want to emphasize and to pass more information about the
use of pro-adjuster machine for
treatment and how painlessly effective it is.
DrMaurice Pisciottano explains in his program Grow with Dr. Moe on how important it
is to understand your audience before creating your testimonial.
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