Sunday, May 15, 2016

Dr Maurice Pisciottano-Creating effective testimonials






Introduction


 Today, great businesses are being established more by the kind of networks we find ourselves in. Dr Maurice Pisciottano will help you choose the right testimonials and record it so that it will help you get more new patients. More often than not, the best way to market services is through word of mouth from the customers who were happy with your services. To get the right testimonial that is sellable you need to 



a) Identify the right patient. This is the person who you are sure they were happy with your services.

b) Consult the testimonial patient on what they are more comfortable doing. Either telling of your good services or let you record them when you are offering services. This helps them to relax and be comfortable which is good for quality testimonials.

c) Choose the best recording tool possible. If it’s an audio recording, ensure that the patient's voice is clear and if it’s a video, make a very clear video but with reduced storage space to allow more people to download it with ease.

d) After the recording of the testimonial you need to appropriately place it where it will efficiently market your services. The aim of a testimonial is to give a back up as to what you do. To authenticate the services you provide so that new clients/patients will have confidence with your work. Therefore it is necessary so that after making a really nice testimonial, present it to the right audience. Take it where it will be relevant and will possibly earn you new patients and also add confidence to those who are already your patients. The program of Grow with Dr Moe has been added testimonials to enhance its efficacy in market.

Testimonials are very powerful if used correctly, taken to the right audience and if presented in the right way. Dr Moe Pisciottano attributes part of his success to the powerful testimonials he has been employing. The quality of your testimonial determines the confidence of spreading it to others.

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