Getting new patients is a great idea for any Mechanical Motion Therapy clinic to advance. It brings about development due to the increased cash flow. However, Dr Moe Pisciottano says that the process is faced with endless challenges and obstacles. In this article we are going to have a look at some of the common hurdles that have been a hindrance to chiropractors who want to make new patients.
1) Stiff competition in market
Being among the fastest growing in market, MMT seems to be
faced with a super stiff competition than any other treatment around. This
means that the number of chiropractic clinics around are multiple times the
number they began with. This makes it therefore super hard for any chiropractor
to win a new patient into the clinic. After all, there are countless other
clinics after the same patient. This is a major challenge that has proven
pretty hard to handle.
2) Ruined reputation of firm
We have already mentioned that the chiropractic care is
among those that are faced with the stiffest competition. Hence, in pursuit to
outsmart their competitors, opponents are often using unethical means by
defaming others to gain popularity. Clearing the air about the bad picture
created takes a while, says Dr.
Pisciottano
3) Poor marketing strategies
Lack of finances is another main hurdle in the chiropractic
care. This is because finances are part and parcel of any marketing strategy in
the current market. Unfortunately, some of the chiropractors are just new in
market hence lacking enough funds to finance the marketing team. This makes
them to be outsmarted by well established chiropractors due to marketing.
Despite the endless challenges that are there in the
chiropractic care, Dr Maurice Pisciottano has been able to compete favorably with all his opponents. This
has created a big name for his career.
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