Testimonials are a real asset for any business that is
aiming to grow. Unfortunately, you need to do away with your old habits of
taking testimonials particularly if they are wimpy. Dr Moe Pisciottano acknowledges
the fact that using testimonials in his chiropractic career is what has enabled
him to keep advancing his career. Anybody can make testimonials a good way of
developing their business, whether it is a Mechanical Motion Therapy clinic
or any other. Perhaps looking at some of the tips that Dr Moe has been using
will be of help.
1) Do not be biased
You do not need to get a customer that is well known to you
in order to collect testimonials. In fact, it is even better if you get a
customer who is only a business affiliate to help you in that. Remember most of
your personal friends may not tell you any flaws in you or your business; after
all they do not want to hurt you. This means that you will not get the reality
of what your customers say about you.
2) Renew the testimonials time to time
It is always a good habit to keep updating your
testimonials, says Dr Pisciottano. This is the only way you are going to
keep track of your business progress. The old testimonials that you featured on
your website about 5 years ago may not reveal the current state of your
business. This is why you need new testimonials in order to tell what you need
to improve on your business.
3) Encourage negative feedback in order to
counter it
Lets face it, most people do not want to be told the bitter
truth. Unfortunately, it is impossible to evade the reality. The best you can
do is to get the negative sentiments concerning your business and strive
towards making everything better. That way, it is possible for you to benefit
from the testimonials, no matter how negative the comments may be.
Finally, Dr Maurice Pisciottano recommends people to give
positive response to customer's complaints. This will help you to develop your
career using testimonials.
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