The non-invasive treatment of Mechanical Motion Therapy just like most of the other medical fields is faced with a list of challenges. Dr Moe Pisciottano admits that it has been a real challenge for him to get over the hurdles and still end up performing excellently in business. Here are some of the challenges that he has been through in his attempts to use customer's referrals to market his chiropractic career.
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Miscommunication issues
More often than not, information is best conveyed when it is
from the horse's mouth. Unfortunately, it is not always possible for
chiropractors to deliver information concerning their services without
involving a third party. This is where the challenge of miscommunication comes
in. Sometimes a referrer may deliver the wrong details of a chiropractor thus
making it a real challenge to convince the prospects otherwise.
·
Failed requests for referrals
Clearly, it is not all customers who are loyal enough to
keep recommending a business to others. There are clients whose busy schedules
probably do not allow them to have any free time. However, the fact that the
chiropractor already conveyed their request for recommendation makes them to
have false expectations.
·
Negative influence by the referrers
Some referrers are clearly not as loyal as they appear to
the business owner. Unfortunately, some of them conceal their attitude towards
a business until when they are requested to recommend that particular business
elsewhere. This is where they discourage customers from visiting the business
premises instead of recommending that business. Eventually, they end up ruining
the reputation of that business instead of marketing it. This is among the
greatest challenges that Dr Pisciottano has come across.
While some of the challenges in use of referrals are
avoidable, others are hard to avoid. All in all, referrals still remain to be a
correct way to go for any business, says Dr Maurice Pisciottano.
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