Dr Moe Pisciottano : How to increase patient admission through referrals

The mechanical motion therapy treatment has revolutionized chiropractic business to fast growth. The use of technology today has reduced cost and increase functionality. The chiropractic business has not been left behind especially for the savvy business minded chiropractors who earn for a fast growing business. Due to this, there is high competition as each wants to dominate and the only way to grow is highly dependent on patient intake. Use of referrals to create traffic to your business is among the most convenient, inexpensive and efficient promotion strategies. There are several ways through which you can get more referrals to help you increase new patient admission to your facility.

1.      Give brochures to those you want referrals from

Brochures are small booklets or leaflets containing information about your business. They give an overview of the services you offer, how they are done and where patients can find you including your contacts. Using brochures, it is easy to ask for referrals from your existing patients, employees and friends. When you ask a referrer to take the brochures to their friends and family, it is easier for them to explain as the potential patient reads for themselves.

2.      Design gifts with your brand to give to your patients

The other way to increase referrals is by designing gifts that have your brand name on them. Give these gifts to your best referrer patients and an extra for the referred patient. This is a nice way to motivate your patients to refer you to others and encourage potential patients to start treatment.

3.      Hold awareness seminars for potential patients

Creating awareness through seminars held in areas where you are least known so as they can know of your existence and how the treatment is of help to them. This involves introducing the Pro Adjuster machine and explaining its operation. You then recommend the patients where to get the services.

A great number of Elite Adjusters are using referrals today to market their services worldwide using the technology tools.