Dr Maurice Pisciottano : Ways to increase referrals in a chiropractic business

The increased rate of competition in the chiropractic field since the invention of the Pro Adjuster machine has led to drastic growth in the business. Due to this; chiropractors have to invest in all possible techniques to ensure that they get new patients to outsmart their rivals in the market. One way to do this is by using referrals. Getting referrals has also become a hustle and one must be smart enough to get as many referrals as possible. Apart from using referral techniques there are several other strategies that can help you increase your referrals.
 

Make use of snail mail messages

Among the techniques a chiropractor uses to retain patients is building relationships with the patients. A good relationship helps you to make certain enquiries. Snail mail messaging is where a chiropractor asks every new patient on how they got to know about their services. The chiropractor takes advantage of this information to contact the referrer and assure them that they are taking care of the patient then ask for more referrals.

Develop partnership with other professionals

The other way to increase referrals is by developing partnerships with other professionals who are likely to give you referrals. Most patients visit other medical facilities before they visit a chiropractic specialist. An Elite Adjuster finds out about these possible facilities offering such services and develops partnership with them so that they can refer such cases to them. This increases referrals as there are many such professional.

Take advantage of online marketing to get referrals

Asking for referrals by word of mouth is ok but to increase the referrals, you need to take advantage of online marketing where one has access to millions of people who can connect you to potential patients or become patients themselves.

Increasing referrals lead to increased growth of your business, says Dr Moe Pisciottano