Beyond the magical power in using customer referrals to
market your business, you can still do more to boost the results in the same.
This is achieved through the extra efforts an individual makes in making sure
that they benefit from customer referrals. Take for instance Dr Moe Pisciottano, he has been able to make a remarkable progress in his
chiropractic career by boosting his customer referrals through all possible
means. In this article we are going to focus at some of the things you can do
to improve your referral results.
- Use of SMS
Much as the majority of people today are in social media
platforms, there is still a good number that is left out in this. Hence, it
would not be wise for anyone to assume that social media marketing is overall.
This is where the use of SMS and email address comes in. Keep sending messages
to your old customers encouraging them to continue recommending your business
for new leads.
- Physical presence and participation
Sometimes, you need to go beyond use of referrers to
recommend your business. Dr Moe for instance prefers to go in person to people
who he knows nothing about to refer them to his MMT clinics. This enables them
to see that you are really looking forward to their coming. It also provides an
added impression of humility in taking it upon you to approach them in person.
- Offer free services
It is never always about cash especially if you are aiming
at marketing your career. Leading by example, Dr Maurice Pisciottano occasionally
offers free motivation speech sessions to encourage new patients to keep
coming. This has greatly helped him to boost his referral programs.
Whether you run Mechanical Motion Therapy clinic or
whichever other business you are involved in, there’s always that one thing you
can do to boost your referrer's efforts.
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