Dr Moe Pisciottano : PROS AND CONS OF TESTIMONIALS

Testimonials have been found to play an irreplaceable role in any business. They are among the reasons behind the excellent performance of Dr Maurice Pisciottano in chiropractics. They have enabled him to make a magnificent name for his practice. However, Dr. Moe also admits that the use of testimonials have also led to failure of his clinics. In this article, we are going to have a look at both the upsides and downsides of testimonials in any business.

PROS

• Boosts performance intelligent

The Testimonials of your regular patients  have magical potential to boost the performance of your business. All you need to do is to ensure that you have the right strategy of using testimonials in your Mechanical Motion clinic. Eventually, odds are that you are going to have away better performance in terms of returns and customers.

Increased returns

Testimonials have been found to be super effective tools when it comes to increasing returns for your business. They help you to get new customers which increase the capital base of your business. Eventually, you end up receiving higher returns than the usual returns.

·         Creates new leads

Using testimonials, it is easy for you to reach out to customers that perhaps would have proven unreachable by you alone. This means that you are getting new leads for your business. Dr Moe Pisciottano for instance considers every new customer into his chiropractic clinic as being a result of testimonials by his old customers. The pleased customers will obviously encourage more customers to visit the same service provider.

• Can defame a business

Let’s face it; testimonials will not always contain positive comments from pleased customers. Sometimes, there may be one or two customers who probably were not satisfied with the services offered. In such

Cases, it is likely the business will have its reputation ruined hence causing poor performance in future.

Despite the fact that there are a number of downsides associated with use of testimonials, Dr Pisciottano still finds them to be an effective marketing tool.