THE 4 KNOWN MODULES OF THE CASH-BASED PRACTICE

The steps involved in cash-based practice are easy as compared to the insurance-based chiropractic. This is the reason why it is the practice at use in majority of the Mechanical Motion Therapy clinics. The fact that it does not involve any third party makes it to be a lot better than the traditional system. Dr Moe Pisciottano says that he can never compare the chiropractic when going cash with the insurance-based chiropractic. This practice involves 4 major steps that we are going to discuss below.

1)      Monitor clinical results

Before you can decide to have your ailment condition addressed by any chiropractor, it is always important to ensure that you assess the clinical results. Also enquire about the scope of operation your chiropractor deals in. That will enable you to make a wise decision. 

2)      Offer the payment plan

The payment plan differs from one patient to another. The source and form of payment for the patient is what determines their preferred method of payment. Some of the patients prefer depositing the cash in the bank while others prefer making payment soon after the operation. 

3)      Automate the payment

For the sake of convenience, payment to the chiropractors is best done by using the automated payment system. You have a right to determine the intervals at which you would like the deduction to be done.

4)      Automate the education

Education on healthy lifestyle is a critical factor in chiropractic care. With the tips on good sitting postures, sleeping postures and so on, you are probably not going to be a victim of conditions such as spinal subluxation and other conditions that result from poor habits. In fact, the Pro Adjuster machine will only be used to maintain the healthy state of your vertebrae. 

Following the above module, it is highly likely that the entire chiropractic care will be convenient for both the patient and the chiropractor. 

Dr Maurice Pisciottano : Viable testimonial techniques used by chiropractors

The promotion industry has become highly competitive owing to the level of creativity technology has enhanced. Chiropractors have also taken advantage of this to promote mechanical motion therapy. Testimonials are a form of advertising tools that allow parties outside the business to testify of the effectiveness of the products on sale. To advertise using testimonials today requires that you use techniques that are catchy and believable to the potential patients. There are many techniques that can be used and we will look at just some of them today. 

Use of the satisfied users to testify 

There is no better way to convince potential patients than using patients satisfied with your services. Using the modern technologies, you can record a video of a patient's treatment journey from when they started treatment to the time of full recovery and use this video clip as a testimonial.

 By use of man on the streets strategy

The common testimonial strategy is the use of celebrities for testimonials. However, using a person that patients can relate within a day to day life earns better credibility and has more effect. This is because using people that patients can relate their lives with assures them that they do not need any special abilities for them to receive treatment and recover.

Expert testimonials

Testimonials done by experts specializing in the chiropractic field like Dr Moe Pistianno have more credibility and patients have more confidence in the testimonial. The use of expert testimonials is one of the most effective techniques used today for social media advertising. 

There is always a way to getting things done but the way you do it makes a difference. Most Elite Adjusters use testimonials to advertise their services and for one to stand out you need to use unique techniques.

Dr Maurice Pisciottano : Methods that can be used to retain patients

The essence of having your customer or patient stick around you all along means is of a very high importance to you as a business owner. For this reason it’s of a big deal to have yourself strategies to keep them on toes such that you are always updated on what they would want. A chiropractor should be well equipped to have customers gain their trust for the results. Based on the story of the Dr Moe Pisciottano we can already tell how much we should take the issue seriously. We are going to discuss methods that can help to retain your patients:

1. Use of retention strategies

One method of retaining patients is through the use of retention strategies. A strategy refers to a well planned way of solving a problem that has been thought through and tested to ensure that every loophole is sealed and possible challenges thought through. Possible strategies include follow-up programs, developing a personal relationship with patient, quality service delivery etc.

2. Adoption of retention tools

Retention tools refer to implements that a chiropractor can adopt to retain patients. Tools are used to make work easier hence any activity, program or system adopted in the chiropractic facility to make the delivery of services easier is a tool. Examples of such tools include a revisit scheduling plan, patient retention system etc

3. Applying retention techniques

Techniques refer to the way of doing things or performing a given task using a scientific or artistic skill. It is the ability to do something using an acquired skill, talent or gift. To become an Elite Adjuster you have possess the technical skills of a professional chiropractor. Using retention techniques adds trust and confidence to your patient. This means that you understand everything pertaining your work to enable you offer quality services.

It’s just important to note how good it could be to have a number of customers believing in your services and bringing you more, says Dr Maurice Pisciottano.

Dr MOE PISCIOTTANO : SOURCES OF DATA COLLECTION IN CHIROPRACTIC REPORT FINDINGS

The report of findings exercise in any field, Mechanical Motion Therapy treatment or any other entirely involves data collection process. Data collection sources refer to the points where the information presented in the reports emanates from. Dr Moe Pisciottano says that most of the reliable and accurate report findings have both primary and secondary sources of information. In this article, we are going to outline all these categories. 

The primary sources

The primary sources of information play an integral role in ensuring that the report findings are accurate. They are the fundamental basis of the information that is written in reports. The primary data collection mainly involves

• Interview with the patients

A physical interview with the chiropractic patient is the number one source of information. During this session, the patient is asked questions that had been predetermined earlier on.

• Observation

Besides the interrogation session with the patient, a silent observation is a good source of information. This ensures that the data that is collected is not biased at all.  

• Case studies

Case studies form an important is reliable source of information for the field officers. They are relied on as they have been properly researched on.

• Questionnaires

The relevant questions that are often set for report findings are to provide a source of information. They are a good way of getting to know fine details concerning the research.

Secondary sources

The secondary sources are mostly based on data that is already existent. They are rather used as a backup of the fundamental sources. The main secondary sources include 

• Previous research

Medical research which was done in the past is a reliable source of information. It could provide crucial information for the current report findings. 

• Formal statistics

Official statistics are always publishes to be referred to in future. They provide a guideline concerning the progress of a certain state. 

Dr Maurice Pisciottano has found out that both primary and secondary sources of information are equally important in a report of finding exercise.

Dr Moe Pisciottano : How to increase patient admission through referrals

The mechanical motion therapy treatment has revolutionized chiropractic business to fast growth. The use of technology today has reduced cost and increase functionality. The chiropractic business has not been left behind especially for the savvy business minded chiropractors who earn for a fast growing business. Due to this, there is high competition as each wants to dominate and the only way to grow is highly dependent on patient intake. Use of referrals to create traffic to your business is among the most convenient, inexpensive and efficient promotion strategies. There are several ways through which you can get more referrals to help you increase new patient admission to your facility.

1.      Give brochures to those you want referrals from

Brochures are small booklets or leaflets containing information about your business. They give an overview of the services you offer, how they are done and where patients can find you including your contacts. Using brochures, it is easy to ask for referrals from your existing patients, employees and friends. When you ask a referrer to take the brochures to their friends and family, it is easier for them to explain as the potential patient reads for themselves.

2.      Design gifts with your brand to give to your patients

The other way to increase referrals is by designing gifts that have your brand name on them. Give these gifts to your best referrer patients and an extra for the referred patient. This is a nice way to motivate your patients to refer you to others and encourage potential patients to start treatment.

3.      Hold awareness seminars for potential patients

Creating awareness through seminars held in areas where you are least known so as they can know of your existence and how the treatment is of help to them. This involves introducing the Pro Adjuster machine and explaining its operation. You then recommend the patients where to get the services.

A great number of Elite Adjusters are using referrals today to market their services worldwide using the technology tools.

Dr Maurice Pisciottano : Ways to increase referrals in a chiropractic business

The increased rate of competition in the chiropractic field since the invention of the Pro Adjuster machine has led to drastic growth in the business. Due to this; chiropractors have to invest in all possible techniques to ensure that they get new patients to outsmart their rivals in the market. One way to do this is by using referrals. Getting referrals has also become a hustle and one must be smart enough to get as many referrals as possible. Apart from using referral techniques there are several other strategies that can help you increase your referrals.
 

Make use of snail mail messages

Among the techniques a chiropractor uses to retain patients is building relationships with the patients. A good relationship helps you to make certain enquiries. Snail mail messaging is where a chiropractor asks every new patient on how they got to know about their services. The chiropractor takes advantage of this information to contact the referrer and assure them that they are taking care of the patient then ask for more referrals.

Develop partnership with other professionals

The other way to increase referrals is by developing partnerships with other professionals who are likely to give you referrals. Most patients visit other medical facilities before they visit a chiropractic specialist. An Elite Adjuster finds out about these possible facilities offering such services and develops partnership with them so that they can refer such cases to them. This increases referrals as there are many such professional.

Take advantage of online marketing to get referrals

Asking for referrals by word of mouth is ok but to increase the referrals, you need to take advantage of online marketing where one has access to millions of people who can connect you to potential patients or become patients themselves.

Increasing referrals lead to increased growth of your business, says Dr Moe Pisciottano

Dr Maurice Pisciottano : Pro Adjuster machine for a step-forwad in chiropractic care

The Pro Adjuster machine is a tool that incorporates a computer based program for interpretation of data. It is also used often for adjusting motion.  In order to make a spinal adjustment, the chiropractor has to always apply pressure to the respective vertebrae to restore both its functionality and it's position. The functionalities that are mostly restored are the nervous system operation as well as motion. In the recent past, some hand based tools were used which were not as good as this magical device. Right here are some of the reasons why the device is a correct way to go.

• Comfortable operation

Perhaps it would sound incredible if you were told thirty years ago that it is possible for any adjustments to occur without any motion. It is happening today. Patients are treated using the pro-adjuster while they remain seated all through. This is because the device only applies enough pressure for a lone joint. There is no undue pressure that would cause discomfort to the patient during the Mechanical Motion Therapy treatment.

• Accurate and precise analysis

The entire adjustment session using a pro-adjuster machine begins with analysis. The chiropractor requires for the patient to sit with their neck slightly curving forward. The handheld device is then used to carry out an evaluation on the 24 flexible vertebrae. During this time a mild oscillatory clicking pressure is felt. The emitted 6-lobe impulse is what reads at every single joint.

• Efficient and gentle adjustment

The subsequent phase is the adjustment itself. Your chiropractor will use the pro adjuster device to regulate each vertebra that is out of its right range. It'll apply exactly the right amount of strain needed to repair movement for that precise joint, the use of a managed frequency of oscillations that lasts a few seconds. There is no guesswork involved. It is computerized, at ease and constant.
The adjustment step comes last in this entire process. It helps in restoring the respective vertebrae to their normal position. Dr Maurice Pisciottano advocates for the patients to choose their chiropractor wisely for successful adjustments.